Course curriculum
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Welcome
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About Module X.
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Your Handbook
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Important Terminology
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Introduction
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Tobi Oluwole on Building a Personal Brand
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Branding vs. Marketing
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The 3 Types of Branding
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Quiz - Branding and Marketing
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Actionable Advice
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Quick Feedback
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Introduction
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Tobi Oluwole on the Fundamentals of Branding
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Good Branding
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Exercise - Famous Brand Associations
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Purchasing Psychology
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The Buyer’s Journey
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Exercise - Your Buying Journey
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Quiz - The Fundamentals of Branding
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Actionable Advice
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Quick Feedback
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Introduction
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Tobi Oluwole on Building a Personal Brand
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Reputation ≠ Brand
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Personal Branding for Entrepreneurs
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Personal Branding for Employees
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Compound Interest
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Imposter Syndrome
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Being Authentic
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Quiz - What Is Personal Branding
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Actionable Advice
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Quick Feedback
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Introduction
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Tobi Oluwole on the 4 Steps to Build Your Brand
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Step 1: Building Authority
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The Augment Example
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Step 2: Creating Resources
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Case Study - 3 Types of Resources
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Step 3: Driving Traffic
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Step 4: Converting Customers
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Exercise - Your Content Funnel
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Quiz - The 4 Steps to Build Your Personal Brand
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Actionable Advice
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Quick Feedback
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Introduction
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Tobi Oluwole on the Power of LinkedIn
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Introduction to LinkedIn
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The People on LinkedIn
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Embracing the ‘Cringe’
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LinkedIn Isn’t Your Diary
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Quiz - Why Post on LinkedIn?
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Actionable Advice
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Quick Feedback
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About this course
- $500.00
- 86 lessons
- 1 hour of video content