Augment Startup School

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Course curriculum

1. Section 1 - Innovation
2. Innovation Handbook
1. Amazon, Uber and Glassdoor examples (1/2)
2. Amazon, Uber and Glassdoor examples (2/2)
3. Business is about solving problems
4. Actionable Advice On Falling In Love With The Problem
5. Uri Levine on Falling in Love with the Problem
6. Fall in Love with the Problem MCQs
7. Quick Feedback
1. Three ingredients for business opportunity (1/2)
2. Three ingredients for business opportunity (2/2)
3. Chris Barton on the Ingredients of a Business Idea
4. Actionable Advice On New Business Ideas
5. How they came up with their startup ideas
6. Assessment: the ingredients of a business idea
7. Quick Feedback
1. Why start with a niche? (1/2)
2. Why start with a niche? (2/2)
3. Renaud Visage on starting with a niche
4. Actionable advice - Starting with a niche
5. Starting with a niche MCQs
6. Quick Feedback
1. Why do Blue Ocean opportunities arise?
2. Blue Ocean / Red Ocean (1/2)
3. Blue Ocean / Red Ocean (2/2)
4. Renaud Visage on how to seize Blue Ocean opportunities
5. Blue Ocean opportunities MCQs
6. Quick Feedback
1. The potential of an idea (1/3)
2. The potential of an idea (2/3)
3. The potential of an idea (3/3)
4. Uri Levine on the Qualification Matrix
5. The Qualification Matrix MCQs
6. Quick Feedback
1. What's an idea worth? (1/2)
2. Chris Barton on the Real Value of an Idea
3. What's an idea worth? (2/2)
4. The Genuine Value of an Idea MCQs
5. Quick Feedback
1. The Minimum Viable Product (1/3)
2. The Minimum Viable Product (2/3)
3. What's in an MVP?
4. The Dropbox MVP
5. The Zappos MVP
6. Uri Levine on Building an MVP
7. MVP MCQs
8. Quick Feedback
1. Everyone will doubt you (1/2)
2. Everyone will doubt you (2/2)
3. Chris Barton on Fighting Resistance
4. Don't listen to naysayers (1/3)
5. Quotes of experts / CEOs who were terribly wrong about a new product (2/3)
6. Don't listen to naysayers (3/3)
7. Quick Feedback
1. Turning ideas into successful businesses
2. What you'll learn
3. Entrepreneurship Handbook
1. Finding Product-Market Fit (1/3)
2. Finding Product-Market Fit (2/3)
3. Reach Product-Market Fit (3/3)
4. Uri Levine on Product-Market Fit
5. Product-Market Fit MCQs
6. Quick Feedback
1. Slack: the Ultimate Pivot (1/4)
2. Slack: the Ultimate Pivot (2/4)
3. Slack: the Ultimate Pivot (3/4)
4. Slack: the Ultimate Pivot (4/4)
5. What is a pivot?
6. When is the right time to pivot ?
7. Jimmy Wales on Pivoting
8. Pivoting MCQs
9. Quick Feedback
1. The Customer Discovery Process (1/2)
2. The Customer Discovery Process (2/2)
3. Example of a Subway Restaurant
4. Uri Levine on Customer Discovery
5. Customer Discovery MCQs
6. Quick Feedback
1. Finding your first users (1/4)
2. Finding your first users (2/4)
3. Finding your first users (3/4)
4. Finding your first users (4/4)
5. Uri Levine on Customer Segmentation
6. Recap - 5 types of users
7. Trivia
8. Customer Segmentation MCQs
9. Quick Feedback
1. Failure - introductory questions
2. Do not let fear of failure stop you (1/3)
3. Do not let fear of failure stop you (2/3)
4. 5 mistakes to avoid (1/2)
5. 5 mistakes to avoid (2/2)
6. Not to let fear of failure stop you (3/3)
7. Jimmy Wales on Failure
8. On Failure MCQs
9. Quick Feedback
1. Startup Ecosystems - introductory questions
2. Silicon Valley: It takes a village to build a startup (1/3)
3. Silicon Valley : It takes a village to build a startup (2/3)
4. Silicon Valley: It takes a village to raise a startup (3/3)
5. Gabriela Hersham on Start-up Ecosystems
6. Recap: Startup Ecosystems
7. On Startup Ecosystems MCQs
8. Quick Feedback
1. Bootstrapping: Pros and Cons (1/2)
2. Bootstrapping: Pros and Cons (2/2)
3. Why Bootstrapping is not always a solution
4. Fundraising
5. Fundraising Segmentation
6. Uri Levine on Fundraising
7. Fundraising MCQs
8. Quick Feedback
1. What is Equity ?
2. Four categories of equity holders
3. Equity Splitting
4. Chris Barton on Equity
5. Equity Case Study
6. BONUS: Equity Valuation Case Study
7. Equity MCQs
8. Quick Feedback
1. Founder to manager - introductory questions
2. Transitioning from Founder to Manager (1/3)
3. Transitioning from Founder to Manager (2/3)
4. Transitioning from Founder to Manager (3/3)
5. Renaud Visage on Transitioning from Founder to Manager
6. Founder to Manager MCQs
7. Quick Feedback
1. Why do Startups fail ? (1/2)
2. Why do Startups fail ? (2/2)
3. Startups Have Unique Advantages
4. Startups Must Not Fear Competition
5. Jimmy Wales on Competition for Startups
6. Competition for Startups MCQs
7. Quick Feedback
1. Success takes time (1/2)
2. Success takes time (2/2)
3. Chris Barton - Success takes time
4. Quick Feedback
1. IPO - Introductory questions
2. Why do Companies go Public? (2/2)
3. What is an IPO ?
4. The Pros of Going Public (2/2)
5. The Cons of Going Public (2/2)
6. The Journey from Startup to IPO
7. Renaud Visage on the IPO
8. IPO MCQs
9. Quick Feedback
1. Section 3 - Business Strategy & Marketing
2. Business Strategy & Marketing Handbook
1. The Importance of Business Models
2. Value Creation
3. Creating value while generating profits
4. Exploring Different Business Models
5. A list of different Business Models
6. Aligning business models with customers
7. Jimmy Wales On Aligning Business Models With Customers
8. Actionable Advice On Business Models
9. Business Model Case Study
10. Business Model MCQs
11. Quick Feedback
1. Businesses need to grow, but how?
2. The 3 forms of Market Expansion
3. Geographical Expansion
4. Caen Contee on International Expansion
5. Moving Towards New Geographic Markets
6. Actionable Advice On Market Expansion
7. Market Expansion Case Study
8. Market Expansion MCQs
9. Quick Feedback
1. Growth - Introduction
2. Acquisitions - Introductory Questions
3. Organic Growth
4. Inorganic Growth
5. Mergers and Acquisitions
6. Renaud Visage on Inorganic Growth
7. Actionable Advice on Organic and Inorganic Growth
8. Organic vs Inorganic Growth MCQs
9. Synergies
10. Quick Feedback
1. Forging Business Partnerships
2. Caen Contee on Building Partnerships
3. Actionable Advice On Market Expansion
4. Business Development and Partnerships MCQs
5. Quick Feedback
1. Business Communities
2. Fostering Customer Loyalty
3. Community Building as a Competitive Advantage
4. Jimmy Wales on Community as a Competitive Advantage
5. Actionable Advice On Community
6. Community Building MCQs
7. Quick Feedback
1. Introduction On Company Values
2. The Enron Scandal (1/2)
3. The Enron Scandal (2/2)
4. Company values are not a marketing tactic (1/2)
5. Company values are not a marketing tactic (2/2)
6. Jimmy Wales on Company Values
7. Company Values MCQs
8. Actionable Advice On Company Values
9. Quick Feedback
1. How to improve a product
2. What is friction?
3. Chris Barton on Friction
4. Friction as the enemy
5. Positive friction
6. The Shazam framework for removing friction
7. Examples of friction
8. Friction MCQs
9. Quick Feedback
1. Seeking out customer feedback
2. Active and Passive Feedback
3. Caen Contee on Customer Feedback
4. Actionable Advice On Customer Feedback
5. Customer Feedback MCQs
6. Quick Feedback
1. Introduction to Marketing
2. Branding
3. Morin Oluwole on Brand Equity
4. Recap on Brand Equity and Brand Premium
5. Actionable Advice On Brand Equity
6. Brand Equity MCQs
7. Quick Feedback
1. The Power of Authenticity in Branding
2. Morin Oluwole on the Brand Point of View
3. Actionable Advice On Brand POV
4. Brand Point of View MCQs
5. Quick Feedback
1. Leadership
1. Illustration - Motivating People
2. Extrinsic and Intrinsic Motivators
3. Jimmy Wales on Motivating People
4. Motivating People MCQs
5. Quick Feedback
1. Introduction to Crisis Management
2. Caen Contee on Crisis Management (1/2)
3. Caen Contee on Crisis Management (2/2)
4. Recap on Crisis Management
5. Crisis Management MCQs
6. Quick Feedback
1. About Incremental Changes
2. Rend Stephan on the Incremental Paradox
3. Quick Feedback
1. Reframe the Problem (1/2)
2. Reframe the Problem (2/2)
3. Rend Stephan on Embracing Simplicity
4. Quick Feedback
1. Economies of Small
2. Is bigger always better?
3. Rend Stephan on The Advantage of Focus
4. Quick Feedback
1. Anti-Complex Leadership
2. Rend Stephan on Anti-Complex Leadership
3. Quick Feedback
1. 🎉 You’ve completed the Augment Startup Program! 🎉

About this course

$100.00
254 lessons
3.5 hours of video content

Discover your potential, starting today

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Section 1 - Innovation

Unit 1. Falling in Love with the Problem

Unit 2. The ingredients of a Business Idea

Unit 3. Starting with a Niche

Unit 4. Blue Ocean Opportunities

Unit 5. The Qualification Matrix

Unit 6. The Genuine Value of an Idea

Unit 7. Building a Minimum Viable Product

Unit 8. Fighting Resistance

Section 2 - Entrepreneurship

Unit 9. Product-Market Fit

Unit 10. Pivoting

Unit 11. Customer Discovery

Unit 12. Customer Segmentation

Unit 13. Failure

Unit 14. Startup Ecosystems

Unit 15. Fundraising

Unit 16. Equity

Unit 17. From Founder to Manager

Unit 18. Competition for Startups

Unit 19. Success Takes Time

Unit 20. Initial Public Offering

Section 3 - Business Strategy

Unit 21. Business Models

Unit 22. Market Expansion

Unit 23. Organic vs Inorganic Growth

Unit 24. Business Development and Partnerships

Unit 25. Community Building

Unit 26. Company Values

Unit 27. Friction

Unit 28. Customer Feedback

Unit 29. Brand Equity & Brand Premium

Unit 30. The Brand Point of View (POV)

Section 4 - Leadership

Unit 31. Motivating People

Unit 32. Crisis Management

Unit 33. The Incremental Paradox

Unit 34. Embracing Simplicity

Unit 35. The Advantage of Focus

Unit 36. Anti-Complex Leadership

Congratulations!

About this course