BUSINESS STRATEGY & MARKETING

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Course curriculum

1. Amazon, Uber and Glassdoor Examples (1/2)
2. Amazon, Uber and Glassdoor Examples (2/2)
3. Business is About Solving Problems
4. Meet Your Instructor: Uri Levine
5. Waze
6. Meet Your Instructor: Uri Levine
7. Uri Levine on Falling in Love with the Problem (1/2)
8. Uri Levine on Falling in Love with the Problem (2/2)
9. Actionable Advice on Falling in Love with the Problem
10. Assessment
11. Quick Feedback
1. The Importance of Business Models
2. Value Creation
3. Creating Value While Generating Profits
4. Exploring Different Business Models
5. List of Various Business Models
6. Aligning Business Models with Customers
7. Meet Your Instructor: Jimmy Wales
8. Wikipedia
9. Meet Your Instructor: Jimmy Wales
10. Jimmy Wales on Aligning Business Models with Customers
11. Actionable Advice on Business Models
12. Business Model Case Study
13. Assessment
14. Quick Feedback
1. How Businesses Grow
2. The 3 Forms of Market Expansion
3. Geographical Expansion
4. Meet Your Instructor: Caen Contee
5. Lime
6. Meet Your Instructor: Caen Contee
7. Caen Contee on International Expansion
8. Moving Towards New Geographic Markets
9. Actionable Advice on Market Expansion
10. Market Expansion Case Study
11. Assessment
12. Quick Feedback
1. Introduction
2. Acquisitions - introductory questions
3. Organic Growth
4. Inorganic Growth
5. Mergers & Acquisitions
6. Meet your instructor: Renaud Visage
7. Eventbrite
8. Meet your instructor: Renaud Visage
9. Renaud Visage on Inorganic Growth
10. Actionable Advice on Organic and Inorganic Growth
11. Assessment
12. BONUS: Synergies
13. Quick Feedback
1. Building Partnerships
2. Caen Contee on Building Partnerships
3. Actionable Advice on Building Partnerships
4. Assessment
5. Quick Feedback
1. Introduction
2. Fostering Customer Loyalty with Relationships and Incentives
3. Community Building as a Competitive Advantage
4. Jimmy Wales on Community as a Competitive Advantage
5. Actionable Advice on Community Building
6. Assessment
7. Quick Feedback
1. Introduction
2. The Enron Scandal (1/2)
3. The Enron Scandal (2/2)
4. Company values are not a marketing tactic (1/2)
5. Company values are not a marketing tactic (2/2)
6. Jimmy Wales on Company Values
7. Assessment
8. Actionable Advice on Company Values
9. Quick Feedback
1. How to improve a product
2. Meet Chris Barton
3. What is friction?
4. Chris Barton on Friction
5. Friction as the enemy
6. Positive friction
7. Examples of friction
8. The Shazam framework for removing friction
9. Assessment
10. Quick Feedback
1. Introduction
2. Active and Passive Feedback
3. Caen Contee on Customer Feedback
4. Actionable Advice on Customer Feedback
5. Assessment
6. Quick Feedback
1. Introduction to Marketing
2. Branding
3. Meet your instructor: Morin Oluwole
4. META
5. Meet your instructor: Morin Oluwole
6. Morin Oluwole on Brand Equity
7. Recap on Brand Equity and Brand Premium
8. Actionable Advice on Brand Equity
9. Assessment
10. Quick Feedback
1. The Power of Authenticity in Branding
2. Morin Oluwole on the Brand Point of View
3. Actionable Advice on Brand POV
4. Assessment
5. Quick Feedback
1. Introduction
2. Selling a Product vs Selling an Experience
3. Meet your instructor: Gabriella Hersham
4. Huckletree
5. Meet your instructor: Gabriella Hersham
6. Gabriella Hersham on Selling Experiences
7. Assessment
8. Actionable Advice on Selling Experiences
9. Quick Feedback
1. 🎉 You’ve completed the first module! 🎉

About this course

$500.00
115 lessons
1.5 hours of video content

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BUSINESS STRATEGY & MARKETING

Course curriculum

Introduction

Unit 1. Falling in Love with the Problem

Unit 2. Business Models

Unit 3. Market Expansion

Unit 4. Organic vs Inorganic Growth

Unit 5. On Business Development and Partnerships

Unit 6. Community Building

Unit 7. Company Values

Unit 8. Friction

Unit 9. Customer Feedback

Unit 10. Brand Equity & Brand Premium

Unit 11. The Brand Point of View (POV)

Unit 12. Selling Experiences

Congratulations!

About this course

Discover your potential, starting today